17/06/2021 / Uncategorized / By Paul Jordan


This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!  1. ASA to name and shame rule-breaking influencers The ASA’s new non-disclosure webpage highlights influencers that fail to disclose sponsored content. The Advertising Standards Authority is naming and shaming prominent influencers whose content has fallen foul of rules regarding promotional posts. Read more on the link below: https://www.thedrum.com/news/2021/06/17/asa-name-and-shame-rule-breaking-influencers 2. 5 benefits of outsourcing your digital marketing Digital marketing is

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Weekly News Roundup – Third Week of June | Vivity Internet Marketing

10/06/2021 / Uncategorized / By Paul Jordan


This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!  1. Apple doubles down on privacy, further complicating tracking and targeting Apple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google. Read more on the link below: https://www.marketingdive.com/news/apple-doubles-down-on-privacy-further-complicating-tracking-and-targeting/601533/ 2. 65% of

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Weekly News Roundup – Second Week of June | Vivity Internet Marketing

03/06/2021 / Uncategorized / By Paul Jordan


This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!  1. Etsy Shells Out $1.6B to Buy Depop—and to Reach Gen Z Online marketplace Etsy announced its intent to acquire London-based fashion marketplace Depop—a favorite among Gen Z consumers—for $1.625 billion. Read more on the link below: https://www.adweek.com/brand-marketing/etsy-shells-out-1-6b-to-buy-depop-and-to-reach-gen-z/ 2. Epic vs. Apple: The (predicted) verdict is in Antitrust experts’ verdict is in on Epic Games Inc.’s antitrust lawsuit against Apple Inc.:

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Weekly News Roundup – First Week of June | Vivity Internet Marketing

27/05/2021 / Uncategorized / By Paul Jordan


This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!  1. Study: 71% of Consumers Tire of Empty Promises, Spurring “Age of Cynicism” Three-quarters (75%) of brands could disappear and consumers wouldn’t care or would easily find a replacement, per Havas Media Group’s 2021 Meaningful Brands report. This is the 12th consecutive year where the value of brands has declined, according to the biannual report. Read more on the

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Weekly News Roundup – Fourth Week of May | Vivity Internet Marketing

20/05/2021 / Uncategorized / By Paul Jordan


This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!  1. Metrics Marketers Love Most are Usually the Wrong Ones, ANA Study Finds Marketers love their key performance indicators, but they’re mostly looking at the wrong ones, according to a new study by the Association of National Advertisers. Read more on the link below: https://adage.com/article/cmo-strategy/metrics-marketers-love-most-are-usually-wrong-ones-ana-study-finds/2337086 2. Industry leaders outline the skills marketers will need to thrive post-Covid The Festival of Marketing’s ‘Fast

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Weekly News Roundup – Third Week of May | Vivity Internet Marketing