Content that is sticky and impresses Google
As you may have read elsewhere, the words and keywords you use are some of the factors that help your site rank well with Google. Sticky content is what keeps people glued to your page, wanting to read your words, look at your images. As well as engaging and factful, it needs to be concise.
The content on all your marketing collateral (web pages, brochures, videos) reflects your brand and business objectives. This should make a lasting and memorable impression on your customers and prospects in order to bring in business now and in the future as your company grows. Remember – Google loves quality content.