May 4

Weekly News Roundup – Last Week of April | Vivity Internet Marketing



This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well! 



1. A third of marketers anticipate an imminent rise in job opportunities.


Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.

Read more on the link below:



2. Snap’s revenue jumps 66% as user base hits 280M



Snap’s revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during the first three months of the year, including 12 million outside the U.S. and Europe where it has the most users, per an earnings announcement.

Read more on the link below:



3. Coca-Cola to hold marketing spend in countries with slow vaccine rollout.



The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.

Read more on the link below:



About the author 

Paul Jordan

Paul graduated with a degree in Electrical and Electronic Engineering and started out his career as a software engineer creating software for control systems used in manufacturing. He then switched to working on web-based projects and progressed into project management. Having worked in just about all aspects of the IT industry, he has gained a broad skill set covering databases, writing code, testing, website development and project management. He started his own internet marketing business putting his skills to great use and is involved in affiliate marketing through Facebook advertising. Paul loves helping other businesses succeed online and offers coaching and training services also.

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