This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. A third of marketers anticipate an imminent rise in job opportunities.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.
Read more on the link below: https://www.marketingweek.com/marketers-anticipate-rise-job-opportunities/
2. Snap’s revenue jumps 66% as user base hits 280M
Snap’s revenue surged 66% from a year earlier to $769.6 million in Q1 as photo-messaging app Snapchat saw 22% growth in daily average users (DAUs) to 280 million. The app added 15 million DAUs during the first three months of the year, including 12 million outside the U.S. and Europe where it has the most users, per an earnings announcement.
Read more on the link below: https://www.marketingdive.com/news/snaps-revenue-jumps-66-as-user-base-hits-280m/598919/
3. Coca-Cola to hold marketing spend in countries with slow vaccine rollout.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
Read more on the link below: https://www.marketingweek.com/coca-cola-marketing-spend/