This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. Etsy Shells Out $1.6B to Buy Depop—and to Reach Gen Z
Online marketplace Etsy announced its intent to acquire London-based fashion marketplace Depop—a favorite among Gen Z consumers—for $1.625 billion.
Read more on the link below: https://www.adweek.com/brand-marketing/etsy-shells-out-1-6b-to-buy-depop-and-to-reach-gen-z/
2. Epic vs. Apple: The (predicted) verdict is in
Antitrust experts’ verdict is in on Epic Games Inc.’s antitrust lawsuit against Apple Inc.: A split decision, with Apple earning an edge only because it is unlikely to be deemed a monopolist.
There is a real chance, however, that when federal Judge Yvonne Gonzalez Rogers, decides the bench trial later this summer or fall, she could try to force Apple AAPL, +0.63% to make changes to the App Store. The iPhone maker’s payment system and the 30% commission fee it charges software developers are the expected targets among observers of the recent three-week trial who spoke with MarketWatch.
Read more on the link below: https://www.marketwatch.com/story/epic-vs-apple-the-predicted-verdict-is-in-11622224463
3. Why Your Brand Needs to Care About Shopper Insights
How to make sure you’re reaching your target audiences the right way in our new shopping world
Each week since the onset of the pandemic, my organization has conducted studies into the intricacies of shopper behavior. Our data shows that one thing is clear: The world of shopping has undergone tremendous change during the past year with immediate, notable shifts since March. Due to the restrictions, closures and health concerns stemming from the virus, people have been forced to turn to online shopping for all essentials.
Read more on the link below: https://www.ama.org/marketing-news/why-your-brand-needs-to-care-about-shopper-insights/