This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. How – and when – agencies are coming back into the office.
Many shops target a September reopening, but returning employees may find the physical space looks different. Nationwide estimates show that more than 1-in-4 Americans are now fully vaccinated against COVID-19 and the bulk of states are due to cross the 50% immunization threshold by mid-June. And, in New York, the literal home of Madison Avenue, Governor Andrew Cuomo just announced a “major reopening” plan for that state as well as New Jersey, and Connecticut to take place on May 19.
Read more on the link below: https://adage.com/article/agency-news/how-and-when-agencies-are-coming-back-office/2333051
2. How influencer marketing is creating the new shop window.
Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to see a glimmer of the much-vaunted economic bounce back, there is still a lot of uncertainty. Big questions remain around whether we will ever see a return to how things were before the pandemic in terms of consumer behaviour, and just how the high street – which has been under threat for years – will fare.
Read more on the link below: https://marketingtechnews.net/news/2021/may/06/how-influencer-marketing-is-creating-the-new-shop-window-and-how-retailers-must-react/
3. Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can’t be put back in the bottle. One thing which has become apparent to event organizers and attendees under the pandemic is that although many people say they value networking opportunities, virtual networking turns out to be not very satisfying.
Read more on the link below: https://marketingland.com/events-of-the-future-will-be-hybrid-and-always-on-285507
