May 6

Weekly News Roundup – First Week of May | Vivity Internet Marketing

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This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well! 

1. How – and when – agencies are coming back into the office.

Many shops target a September reopening, but returning employees may find the physical space looks different. Nationwide estimates show that more than 1-in-4 Americans are now fully vaccinated against COVID-19 and the bulk of states are due to cross the 50% immunization threshold by mid-June. And, in New York, the literal home of Madison Avenue, Governor Andrew Cuomo just announced a “major reopening” plan for that state as well as New Jersey, and Connecticut to take place on May 19. 

Read more on the link below: https://adage.com/article/agency-news/how-and-when-agencies-are-coming-back-office/2333051


2. How influencer marketing is creating the new shop window.

Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to see a glimmer of the much-vaunted economic bounce back, there is still a lot of uncertainty. Big questions remain around whether we will ever see a return to how things were before the pandemic in terms of consumer behaviour, and just how the high street – which has been under threat for years – will fare.

Read more on the link below: https://marketingtechnews.net/news/2021/may/06/how-influencer-marketing-is-creating-the-new-shop-window-and-how-retailers-must-react/

3. Events of the future will be hybrid and “always on”

7 Ways to Get the Most Out of Attending a Search Marketing Conference

In-person will return, but the virtual genie can’t be put back in the bottle. One thing which has become apparent to event organizers and attendees under the pandemic is that although many people say they value networking opportunities, virtual networking turns out to be not very satisfying.

Read more on the link below: https://marketingland.com/events-of-the-future-will-be-hybrid-and-always-on-285507

About the author 

Paul Jordan

Paul graduated with a degree in Electrical and Electronic Engineering and started out his career as a software engineer creating software for control systems used in manufacturing. He then switched to working on web-based projects and progressed into project management. Having worked in just about all aspects of the IT industry, he has gained a broad skill set covering databases, writing code, testing, website development and project management. He started his own internet marketing business putting his skills to great use and is involved in affiliate marketing through Facebook advertising. Paul loves helping other businesses succeed online and offers coaching and training services also.

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