May 27

Weekly News Roundup – Fourth Week of May | Vivity Internet Marketing

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This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well! 

1. Study: 71% of Consumers Tire of Empty Promises, Spurring “Age of Cynicism”

Three-quarters (75%) of brands could disappear and consumers wouldn’t care or would easily find a replacement, per Havas Media Group’s 2021 Meaningful Brands report. This is the 12th consecutive year where the value of brands has declined, according to the biannual report.

Read more on the link below: https://www.marketingdive.com/news/study-71-of-consumers-tire-of-empty-promises-spurring-age-of-cynicism/600774/


2. Social Commerce Levels Up With New Instagram ‘Drops’ Feature

Instagram has become increasingly ‘mall-ified’ over the past couple of years. Brand placements and tagged products eventually led to the debut of Instagram Shop, a robust shopping module that enables users to seamlessly shop for the looks their favorite influencers are rocking, home goods, beauty products, accessories and more.

Read more on the link below: https://www.thedrum.com/news/2021/05/26/social-commerce-levels-up-with-new-instagram-drops-feature

3. 6 More Ways You Can Use YouTube to Reach Your Intended Audience

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy.

Read more on the link below: https://www.entrepreneur.com/article/309343

About the author 

Paul Jordan

Paul graduated with a degree in Electrical and Electronic Engineering and started out his career as a software engineer creating software for control systems used in manufacturing. He then switched to working on web-based projects and progressed into project management. Having worked in just about all aspects of the IT industry, he has gained a broad skill set covering databases, writing code, testing, website development and project management. He started his own internet marketing business putting his skills to great use and is involved in affiliate marketing through Facebook advertising. Paul loves helping other businesses succeed online and offers coaching and training services also.

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