This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. Study: 71% of Consumers Tire of Empty Promises, Spurring “Age of Cynicism”
Three-quarters (75%) of brands could disappear and consumers wouldn’t care or would easily find a replacement, per Havas Media Group’s 2021 Meaningful Brands report. This is the 12th consecutive year where the value of brands has declined, according to the biannual report.
Read more on the link below: https://www.marketingdive.com/news/study-71-of-consumers-tire-of-empty-promises-spurring-age-of-cynicism/600774/
2. Social Commerce Levels Up With New Instagram ‘Drops’ Feature
Instagram has become increasingly ‘mall-ified’ over the past couple of years. Brand placements and tagged products eventually led to the debut of Instagram Shop, a robust shopping module that enables users to seamlessly shop for the looks their favorite influencers are rocking, home goods, beauty products, accessories and more.
Read more on the link below: https://www.thedrum.com/news/2021/05/26/social-commerce-levels-up-with-new-instagram-drops-feature
3. 6 More Ways You Can Use YouTube to Reach Your Intended Audience
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy.
Read more on the link below: https://www.entrepreneur.com/article/309343