This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. Apple doubles down on privacy, further complicating tracking and targeting
Apple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google.
Read more on the link below: https://www.marketingdive.com/news/apple-doubles-down-on-privacy-further-complicating-tracking-and-targeting/601533/
2. 65% of UK CEOs think marketers focus on analytics too much
CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals.
Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales. Nearly two thirds (62%) of CEOs also feel that too much marketing budget is wasted on activities that don’t deliver meaningful results, while 77% expect marketing to have a measurable impact on their business’ bottom line.
Read more on the link below: https://marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/
3. The risky thinking that will define the post-Covid consumer: Wharton psychology guru
Instead of jumping to a conclusion about the post-Covid consumer, revert to one that psychology studies educated us on long before the pandemic. Individuals don’t change habits easily, and what they may stand to lose by changing behavior weighs more heavily on the mind than any potential gain.
“Breaking habits is hard. It is an uphill battle,” said Wharton professor of marketing and psychology Deborah Small at the recent CNBC Small Business Playbook Summit.
Read more on the link below: https://www.cnbc.com/2021/06/05/wharton-psychology-guru-on-the-risky-mind-defining-post-covid-consumer.html