June 10

Weekly News Roundup – Second Week of June | Vivity Internet Marketing

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This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well! 

1. Apple doubles down on privacy, further complicating tracking and targeting

Apple previewed new privacy protections across its operating systems at its annual Worldwide Developers Conference (WWDC) on Monday, revealing how the company plans to bolster its self-described “legacy of privacy leadership” to differentiate itself from competitors including Facebook and Google.

Read more on the link below: https://www.marketingdive.com/news/apple-doubles-down-on-privacy-further-complicating-tracking-and-targeting/601533/


2. 65% of UK CEOs think marketers focus on analytics too much

CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals.

Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales. Nearly two thirds (62%) of CEOs also feel that too much marketing budget is wasted on activities that don’t deliver meaningful results, while 77% expect marketing to have a measurable impact on their business’ bottom line.

Read more on the link below: https://marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/

3. The risky thinking that will define the post-Covid consumer: Wharton psychology guru

Instead of jumping to a conclusion about the post-Covid consumer, revert to one that psychology studies educated us on long before the pandemic. Individuals don’t change habits easily, and what they may stand to lose by changing behavior weighs more heavily on the mind than any potential gain.

“Breaking habits is hard. It is an uphill battle,” said Wharton professor of marketing and psychology Deborah Small at the recent CNBC Small Business Playbook Summit.

Read more on the link below: https://www.cnbc.com/2021/06/05/wharton-psychology-guru-on-the-risky-mind-defining-post-covid-consumer.html

About the author 

Paul Jordan

Paul graduated with a degree in Electrical and Electronic Engineering and started out his career as a software engineer creating software for control systems used in manufacturing. He then switched to working on web-based projects and progressed into project management. Having worked in just about all aspects of the IT industry, he has gained a broad skill set covering databases, writing code, testing, website development and project management. He started his own internet marketing business putting his skills to great use and is involved in affiliate marketing through Facebook advertising. Paul loves helping other businesses succeed online and offers coaching and training services also.

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