June 17

Weekly News Roundup – Third Week of June | Vivity Internet Marketing



This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well! 

1. ASA to name and shame rule-breaking influencers

The ASA’s new non-disclosure webpage highlights influencers that fail to disclose sponsored content. The Advertising Standards Authority is naming and shaming prominent influencers whose content has fallen foul of rules regarding promotional posts.

Read more on the link below: https://www.thedrum.com/news/2021/06/17/asa-name-and-shame-rule-breaking-influencers

2. 5 benefits of outsourcing your digital marketing

Digital marketing is necessary and essential to the success of small businesses in today’s highly digital and competitive landscape, especially when you consider that more than half of all web traffic comes from mobile devices.

Creating and delivering engaging content, maintaining customer communications, establishing a social media presence, reviewing data-driven analytics and setting up advertising initiatives are all important but time-consuming steps to any strategic digital marketing plan. The reality is that most small-business owners simply do not have the time to dedicate to them in addition to actually running their business. With more than 30 million small businesses in the US, the importance of having — and successfully implementing — a digital marketing strategy cannot be overlooked as it’s what helps your business stand out above the rest.

Read more on the link below: https://www.smartbrief.com/original/2021/06/5-benefits-outsourcing-your-digital-marketing

3. Events: How virtual is reshaping what it means to engage an audience

When the live events team at laser and RF technology brand Cynosure was grounded by the lockdown in March 2020, they launched an entire new virtual events department, Cynosure University, as a way to retain contact with their customers. While they initially expected the effort would only span six weeks, their webinars and virtual events are still going live, with more planned for the future, said Josh Smith, Cynosure’s National Field Marketing Manager.

Read more on the link below: https://martech.org/events-how-virtual-is-reshaping-what-it-means-to-engage-an-audience/

About the author 

Paul Jordan

Paul graduated with a degree in Electrical and Electronic Engineering and started out his career as a software engineer creating software for control systems used in manufacturing. He then switched to working on web-based projects and progressed into project management. Having worked in just about all aspects of the IT industry, he has gained a broad skill set covering databases, writing code, testing, website development and project management. He started his own internet marketing business putting his skills to great use and is involved in affiliate marketing through Facebook advertising. Paul loves helping other businesses succeed online and offers coaching and training services also.

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