This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. ASA to name and shame rule-breaking influencers
The ASA’s new non-disclosure webpage highlights influencers that fail to disclose sponsored content. The Advertising Standards Authority is naming and shaming prominent influencers whose content has fallen foul of rules regarding promotional posts.
Read more on the link below: https://www.thedrum.com/news/2021/06/17/asa-name-and-shame-rule-breaking-influencers
2. 5 benefits of outsourcing your digital marketing
Digital marketing is necessary and essential to the success of small businesses in today’s highly digital and competitive landscape, especially when you consider that more than half of all web traffic comes from mobile devices.
Creating and delivering engaging content, maintaining customer communications, establishing a social media presence, reviewing data-driven analytics and setting up advertising initiatives are all important but time-consuming steps to any strategic digital marketing plan. The reality is that most small-business owners simply do not have the time to dedicate to them in addition to actually running their business. With more than 30 million small businesses in the US, the importance of having — and successfully implementing — a digital marketing strategy cannot be overlooked as it’s what helps your business stand out above the rest.
Read more on the link below: https://www.smartbrief.com/original/2021/06/5-benefits-outsourcing-your-digital-marketing
3. Events: How virtual is reshaping what it means to engage an audience
When the live events team at laser and RF technology brand Cynosure was grounded by the lockdown in March 2020, they launched an entire new virtual events department, Cynosure University, as a way to retain contact with their customers. While they initially expected the effort would only span six weeks, their webinars and virtual events are still going live, with more planned for the future, said Josh Smith, Cynosure’s National Field Marketing Manager.
Read more on the link below: https://martech.org/events-how-virtual-is-reshaping-what-it-means-to-engage-an-audience/