This week, lots of news articles caught our attention, and we think these articles would definitely pique your interest as well!
1. Metrics Marketers Love Most are Usually the Wrong Ones, ANA Study Finds
Marketers love their key performance indicators, but they’re mostly looking at the wrong ones, according to a new study by the Association of National Advertisers.
Read more on the link below: https://adage.com/article/cmo-strategy/metrics-marketers-love-most-are-usually-wrong-ones-ana-study-finds/2337086
2. Industry leaders outline the skills marketers will need to thrive post-Covid
The Festival of Marketing’s ‘Fast Forward’ event will take place across four days this June, offering insight into what marketers need to help grow their brands and bolster their careers in the years ahead. The event features CMOs from Unilever, Amazon and Just Eat, as well as thought leaders such as Rory Sutherland and Mark Ritson.
In anticipation, Marketing Week asked six speakers for their opinions on the future skills marketers will need, the trends that will define their roles in the coming months and how marketers can ensure their brands continue to thrive in the future.
Read more on the link below: https://www.marketingweek.com/marketing-skills-covid/
3. What’s old is new: Brands craving connection with consumers turn to livestreaming
Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.
DevanOnDeck held a pair of dad jeans close to the camera to give TikTok users a detailed look of the product, all while describing which demographic this item would appeal to and how to style it.
On its first shoppable livestream on TikTok in December, Walmart tapped DevanOnDeck, who has over 3.2 million followers on the short-form video-sharing app, and other top creators to showcase different apparel products.
Read more on the link below: https://www.marketingdive.com/news/whats-old-is-new-brands-craving-connection-with-consumers-turn-to-livestr/600448/