Maximise organic traffic to your website through search engine optimisation (SEO).
Google’s algorithm is reckoned to have 200+ factors that are processed in order to determine which website addresses to display in search results when you type a search. The algorithm is refined and updated regularly and so it is vital to stay abreast of developments in order to optimise SEO for your website. On page SEO is the basis from which to build your web presence. What your site ranks for is largely determined by on-page factors. So keywords, content, image filenames, alt tags, headings, page load speed etc. Off page SEO is largely responsible for how high you rank – inbound links (backlinks), link quality, domain authority, location. And longevity.
SEO is a dynamic beast, constantly changing. This is why we research and stay on top of all news in the internet world to maintain an awareness of any changes.
SEO is mandatory to get your website to rank. It will drive visitors to your website. It is vital to optimise your site at the earliest stage since site longevity is a factor. Like any business, if it has been around a while then it must be successful and probably offering competitive products or services in order to do so. A website is a business so it’s the same.