Much more than a pretty page …
There is web design and there is web design. These days, almost anyone can find a way to knock up a web page or two and get it uploaded to their domain. Often done in ignorance of the multitude of considerations and factors that they really should be aware of in order to make the very most of their website. As well as having pages that look attractive and appealing, the wording has to be compelling. And that’s just for the aspects you can see. We have a an ever changing growing and changing checklist of all the points that need to be considered and addressed when building your website and each individual page. It is science and art combined.
An extremely well-crafted website will maximise opportunities of being found, ranked, visited and converting visitors into customers. Through use of imagery, colours, words and relevance. A site will instil trust and interest as well as engage your visitor. Sell your product or services or otherwise persuade the visitor to take action such as call or maybe book an appointment. Clarity of design will help keep visitors engaged and turn them into customers for repeat business.